Truth, Trust, Tribes and Trials

The bottom of the pyramid is a concept that perhaps many of you are familiar with in the world of nonprofits, help groups or mainstream businesses. I finished a four week course sponsored by Acumen which focused on Truth, Trust, Tribes and Trials: Marketing with dignity at the base of the pyramid. During the four weeks we were either in groups formed by people from around the world or worked alone, but communicated via post in our Acumen community group. This was a challenging and enlightening course which helped me to see myself as a consumer or producer of a product, which I believed would change the community of end users. Especially in countries where the base salary is $3. We were able to utilize the Personas tool from the DIY TOOLS KIT which helped you to get to know who you were working with by developing a trust relationship with that individual or group. For me this was a means in which to evaluate the infrastructure, and make sure our organization understood the worldview of the people and country we work in. By developing trust we have to be truthful in sharing information and accepting the truths that the “tribe” (community) tell us.
Allowing the prospective customer who will be the end user to say no to what you have to offer is a good way to develop trust. Yes there will be disappointments, especially if you think ‘but this will work, it is good for the community’ does not mean it is. If there is no ownership or real understanding why I should buy or use your product, you will be disappointed!
The concept of WWITMF that is What Would I Tell My Friends in turns becomes a reality check of Why Would I Tell My friends? What rational benefit is there me to say yes? One powerful example used in getting a woman who lived in a distant village in India to wear a pair of glasses that she really needed. However, she returned them because no one else in her community wore glasses and she could save the money. But if she understood the benefit and how wearing them would help her i.e. to read to her children, others would probably also buy, because they saw the personal benefits.

“Blessed to Be a Blessing”

“What a blessing this project has been for me and my family. My grandchildren can go to school, their fees are paid and we have food to eat!” My business selling roasted plantains and ground nuts has helped me provide for them. God bless our donors, The Helen Project International Inc.” Grandmother Adjoa.

Grandmother Adjoa Kweiba and Director Dr. Dale L. Johnson in Winneba, Ghana, April 2015.

Grandmother Adjoa Kweiba and Director Dr. Dale L. Johnson in Winneba, Ghana, April 2015.



“God’s Protection” 12/21/2014 by Ann Friend

Psalm 91 is one of my personal favorites, which I often share with my family and others.

God's group

“Our Daily Bread”
The Daily Devotions of Greg Laurie
“Homily Grits Devotional”

Written by Ann Friend for “afriendofJESUS2013Blog” @

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God’s Protection

Posted on November 29, 2014 by Ann V. Friend

Sometimes all we need is some personal space and time to release, reflect, and focus on all the amazing things that we have been blessed with in life.
~ Unknown Author ~

And we know that all things work together for good to them that love God, to them who are the called according to his purpose.
~ Romans 8:28 ~

But I rejoiced in the Lord greatly, that now at the last your care of me hath flourished again; wherein ye were also careful, but ye lacked opportunity. Not that I speak in respect of want: for I have learned, in whatsoever state I am, therewith to be content. I…

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The great multitude

What a day to look forward to!

Knowing God through His Word ... Day by Day

    After this I looked, and behold, a great multitude that no one could number, from every nation, from all tribes and peoples and languages, standing before the throne and before the Lamb, clothed in white robes, with palm branches in their hands, and crying out with a loud voice, “Salvation belongs to our God who sits on the throne, and to the Lamb!”
(Revelation 7:9-10 ESV)

Horatius Bonar (1808—1889) comments on this passage:

This is not the harvest of Israel, but of the world. The word has gone out from Jerusalem into all the earth. All nations hear the gospel, and some out of each of them obey it, and turn to the Lord. Every people furnishes its quota to this great assembly; every tribe has its representatives here; every region, every color, every language, every kingdom, every people, every age and century. It is the general assembly and…

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A unifying theme: God’s purposes

At 4:30AM while drinking my tea this very thought about purpose arose. God what is it? Far too often we find ourselves in situations and we begin to question God. Today’s message opens our eyes and heart to the written purpose of God from His Word. Be encouraged as I am encouraged today!

Knowing God through His Word ... Day by Day

Are you ever struck by how God seems to speak directly to us through multiple Bible passages, saying the same things and reinforcing the message? Today, a unifying theme seems to run throughout our readings: God’s purposes and plans in our lives may not be clear, but we can trust in His grace and mercy.   Today we’ve been reading in:

JEREMIAH 29….Remember the promises of God…turn on your “windshield wipers” when the mud flies in your face… the windshield clears so we can see, even in tough times,  the welfare that God plans for us (Jeremiah 29:11), our belief grows strong and the swerving of anxiety smoothes out.

ECCLESIASTES 8….Remember that sometimes we may never know the WHY of suffering

JOHN 4….Remember that God goes out of His way; He is intentionally gracious to us.

JAMES 5:7-12….Remember to be patient in suffering, God always has a purpose…

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You Did It!

Wow, what a wonderful time for The Helen Project International Inc.
You helped us, so this is why I said “You Did it” because of your donations during the September GlobalGiving Open Door Challenge we met our goal of 40 unique donors and $5000! Yes God is faithful!
We raised $6515 with 58 donations.
Thank you so much for your giving to help build in Kipsitet,Kenya the women’s center for 150 Grandmothers.
We still are receiving donations through towards fully funding this project. Updates through our reports beginning November 30th will allow you to keep abreast of the news from the field.
Please spread the word to your network, that you are building stone, by stone in rural Kenya!

Twenty seven days and counting!


September has arrived and we at The Helen Project International Inc. are counting down the days. The GlobalGiving Open Door Challenge is now underway and we are excited. 40 donors and $5000 is our goal during this Challenge and we NEED YOUR HELP.  Our project “Build A Women’s Center for 150 Kenyan Grandmothers” will provide a place for many Grandmothers to have a safe place, to meet, train and sell their handicrafts.

So join us in this challenge, we can do it!  The success of this Challenge will gain us a permanent spot on until our project is fully funded.

Thank you for joining us in this Challenge!


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